New Cottonwood Brand Debuts at High-Profile Communities in Atlanta and St. Petersburg

Salt Lake City, Utah – (March 28, 2017) – Cottonwood Residential is releasing a new community-level brand extension at two high-profile communities: Modera Prime 235 in St. Petersburg, and Elan Westside in West Midtown, Atlanta. They will be renamed Cottonwood Bayview and Cottonwood Westside, respectively.

“We’re not just creating a new brand,” explains Chad Christensen, President. “We’re crafting a new kind of customer experience with a premium level of service and amenities.”

According to Matt Bullock, Vice President of Marketing, “We developed this new brand to embody our culture and continued growth. Each community will carry the Cottonwood name alongside its own area-specific identifier.”

Emphasizing location within the new brand line allows Cottonwood to play to its strengths, especially with the class-A locations it incorporates. At Cottonwood Bayview, residents enjoy panoramic views of the Tampa Bay from their homes and rooftop terrace. Cottonwood Westside is ideally situated in the heart of Atlanta’s Westside neighborhood with prime access to the area’s finest shopping, dining, and entertainment.

For more information on the rebranded communities, please visit and